77个朗朗上口、创意非凡的口号（上）

January 3, 2011 |  by  |  Design, dumbideas

口号是广告客户为在视觉上宣传和表达自己产品重要性和优势，所使用的标语或短语。总的来说，口号作为一个主题活动，通常在人们的生活当中有着重要真实的作用。通过这一系列活动，真正的把消费者放在中心的地位，能帮住你赢得消费者的时间和关注。事实上公司往往花费数十亿美元用于广告，在全球范围开展营销活动，也仅仅为在消费者当中塑造一个成功的品牌意识。

从平面印刷媒体，到在线广告，每天我们看到数百万的广告信息、标语。诚然，有一些口号，我们还能记得住，但一百多万条其他的很多口号，基本上出现来出现去，我们几乎没有注意过。

什么样的广告语算是成功的？除了有优秀的品牌，口号应该具有一个积极的「乘数」效应，让我们看过两次，回味三次，津津乐道的想象产品的目标市场，还会去原汁原味的了解观察产品本身。

据 查尔斯. 惠蒂尔的书《创意广告》：

口号应当是一个有关产品或服务价值的称述，值得被人们口口相传的广告，能被公众记住，而且是容易被公众记住的语句！

65家著名公司的口号：

Imax
imax logo think big slogan 77 Catchy and Creative Slogans

Volkswagon
volkswagon logo think small slogan 77 Catchy and Creative Slogans

Blogger
blogger logo push button publishing slogan 77 Catchy and Creative Slogans

Mac Pro
apple mac logo beauty outside beast inside slogan 77 Catchy and Creative Slogans

Harley Davidson
harley davidson logo american by birth rebel by choice slogan 77 Catchy and Creative Slogans

Calvin Klein
calvin klein logo between love and madness lies obsession slogan 77 Catchy and Creative Slogans

Google
google logo dont be evil slogan 77 Catchy and Creative Slogans

Survivor TV Series
survivor tv series logo outwit outplay outlast slogan 77 Catchy and Creative Slogans

Canon
canon logo see what we mean slogan 77 Catchy and Creative Slogans

Walmart
walmart logo save money live better slogan 77 Catchy and Creative Slogans

Johnnie Walker
johnnie walker logo if you want to impress someone slogan 77 Catchy and Creative Slogans

Matchbox
matchbox logo we sell more cars slogan 77 Catchy and Creative Slogans

Reebok
reebok logo i am what i am slogan 77 Catchy and Creative Slogans

3M
3m logo innovation slogan 77 Catchy and Creative Slogans

United Negro College Fund
united negro college fund logo a mind is a terrible thing to waste slogan 77 Catchy and Creative Slogans

Marks & Spencer
marks spencer logo the customer is always and completely right slogan 77 Catchy and Creative Slogans

Federal Express
fedex logo when there is no tomorrow slogan 77 Catchy and Creative Slogans

Nikon
nikon logo at the heart of the image slogan 77 Catchy and Creative Slogans

Red Cross
red cross logo the greatest tragedy is indifference slogan 77 Catchy and Creative Slogans

Playstation
playstation logo live in your world play in ours slogan 77 Catchy and Creative Slogans

Porsche
porsche logo there is no substitute slogan 77 Catchy and Creative Slogans

Disneyland
disneyland logo the happiest place on earth slogan 77 Catchy and Creative Slogans

Fortune Magazine
fortune logo for the men in charge of change slogan 77 Catchy and Creative Slogans

Holiday Inn
holiday inn logo pleasing people the world over slogan 77 Catchy and Creative Slogans

Ajax
ajax logo stronger than dirt slogan 77 Catchy and Creative Slogans

Adidas
adidas logo impossible is nothing slogan 77 Catchy and Creative Slogans

Haagen-Dazs
haagen dazs logo pleasure is the path to joy slogan 77 Catchy and Creative Slogans

Yellow Pages
yellow pages logo let your fingers do the walking slogan 77 Catchy and Creative Slogans

IBM
ibm logo solutions for a small planet slogan 77 Catchy and Creative Slogans

Abbey National
abbey logo because life complicated enough slogan 77 Catchy and Creative Slogans

Kodak
kodak logo share moments share life slogan 77 Catchy and Creative Slogans

McDonalds
mcdonalds logo im lovin it slogan 77 Catchy and Creative Slogans

Hallmark
hallmark logo when you care enough to send the very best slogan 77 Catchy and Creative Slogans

De Beers
de beers logo diamond is forever slogan 77 Catchy and Creative Slogans

Levi’s
levis logo quality never goes out of style slogan 77 Catchy and Creative Slogans

Nike
nike logo just do it slogan 77 Catchy and Creative Slogans

Nokia
nokia logo connecting people slogan 77 Catchy and Creative Slogans

Tag Heuer
tag heuer logo success its a mind game slogan 77 Catchy and Creative Slogans

Sony
sony logo make believe slogan 77 Catchy and Creative Slogans

News Statesman
news statesman logo expand your mind change your world slogan 77 Catchy and Creative Slogans

Subway
subway logo eat fresh slogan 77 Catchy and Creative Slogans

Electronic Arts
electronic arts logo challenge everything slogan 77 Catchy and Creative Slogans

Olympus
olympus logo your vision our future slogan 77 Catchy and Creative Slogans

Vodafone
vodafone logo make the most of now slogan 77 Catchy and Creative Slogans

Maxwell House
maxwell house logo good to the last drop slogan 77 Catchy and Creative Slogans

Clairol
clairol logo does she or doesnt she slogan 77 Catchy and Creative Slogans

Aston Martin
aston martin logo power beauty and soul slogan 77 Catchy and Creative Slogans

Burger King
burger king logo have it your way slogan 77 Catchy and Creative Slogans

Visa
visa logo its everywhere you want to be slogan 77 Catchy and Creative Slogans

Coca-Cola
coke logo twist the cap to refreshment slogan 77 Catchy and Creative Slogans

M&M
m m logo melts in your mouth not in your hands slogan 77 Catchy and Creative Slogans

Jaguar
jaguar logo grace space pace slogan 77 Catchy and Creative Slogans

AT&T
at t logo reach out and touch someone slogan 77 Catchy and Creative Slogans

Kentucky Fried Chicken
kentucky fried chicken logo finger lickin good slogan 77 Catchy and Creative Slogans

L’Oreal
loreal logo because youre worth it slogan 77 Catchy and Creative Slogans

United Airlines
united airlines logo fly the friendly sky slogan 77 Catchy and Creative Slogans

Diesel Jeans
diesel logo be stupid slogan 77 Catchy and Creative Slogans

Metropolitan Life
metropolitan life logo have you met life today slogan 77 Catchy and Creative Slogans

Nintendo 64
nintendo logo get n or get out slogan 77 Catchy and Creative Slogans

Dixon
dixon logo the last place you want to go slogan 77 Catchy and Creative Slogans

Ebay
ebay logo buy it sell it love it slogan 77 Catchy and Creative Slogans

General Electric
general electric logo imagination at work slogan 77 Catchy and Creative Slogans

Du Pont
du pont logo the miracle of science slogan 77 Catchy and Creative Slogans

The National Lottery
the national lottery logo it could be you slogan 77 Catchy and Creative Slogans

Energizer
energizer batteries logo keeps going and going and going slogan 77 Catchy and Creative Slogans

看看认识的公司里，你哪几个看到就能知道它的slogan的？
下篇将继续几家「顶尖广告语设计机构」，和一些策划口号的基本要点。
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原文作者：Aurora Gatbonton
原文链接：77 Catchy and Creative Slogans


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